How breaking the rules creates a meaningful life (Jeffrey Shaw)

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How does a photographer to the stars break the rules to pursue a life of meaning using instinct and vision? Watch today’s show with Jeffrey Shaw to find out how…

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Guest Bio:
Jeffrey Shaw has been the go-to portrait photographer for an exclusive clientele for more than 30 years. His portraits have appeared on the Oprah Show, CBS News, in “O” Magazine, People Magazine and New York Family Magazine.

Jeffrey is also a trained business coach supporting photographers and creative entrepreneurs across the country. What Jeffrey understands better than most are the unique challenges encountered by entrepreneurs who are building non-traditional businesses in a world based on a traditional business model. Inherent conflicts arise when you are in business as a photographer, innovator, creative thinker or anyone who thinks outside the box. As a business coach and speaker, Jeffrey supports creative entrepreneurs to use their strengths as creatives, get clear on who they are and how they can best serve and build a successful business doing what they are meant to do.

Jeffrey has published several business eGuides and his writings have been cited and published in various trade journals. Based in Manhattan, he travels the country meeting his photography clients at destinations important to them and speaking to various professional organizations.

Jeffrey has built a successful career and a meaningful life based on instinct rather than rules and vision instead of circumstances.

Take Away Tips:
-You can no longer market TO people you have to connect first and build relationships,
-To sell is human means everything we do needs to connect on a personal level,
-Jab, jab, jab hook means build relationships then ask for the sale,
-Are you being found by the right clients?
-Most businesses are built upside down, be clear first about who you are meant to serve,
-Ask yourself what is your message,
-The 3 reasons why a business will be successful money, market, message,
-Make a list of the things people compliment you on and charge for that.

Links mentioned:
Jeffrey Shaw’s website
Jeffrey on Facebook

Thanks to our friends at Video Pixie for editing this episode.

What are YOUR take-away tips? What did you learn? Add your COMMENTS below…

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About The Author

Mimika Cooney

Mimika Cooney is multi-passionate entrepreneur. Born in South Africa she is a TV Host/Broadcaster, Published Author, Speaker, International Award Winning Photographer, Branding, Video and Marketing Strategist, and Indie Filmmaker. Mimika passion is helping entrepreneurs and thought leaders share their message, support their mission and build their business. She is the founder of "The Worthy Revolution", a Womens empowerment community that equips Women to build their businesses so they can impact the world. Join the Revolution and become part of our tribe of Female Entrepreneurs on a mission and get Free Business Tools.